Tell me, lovelies: What would an extra $1k in (semi) passive income do for you and your business?
Would you finally be able turn away those not-so-fun non-ideal clients? Or invest in that coach you’ve been dying to work with (or–no judgement–that microblading sesh you’ve had your eye[brows] on)? Or even just relax without guilt that you should be ‘doing more’ when you’re unwinding (read: binge-watching) Emily in Paris?
Whether you want to create a digital product to express yourself creatively, give your income a bit of stability or work with less clients so you have more time to actually live life (or all three!), you’re in the right place.
Honestly, $1k is a very doable and realistic goal for most digital product creators–even beginners. Below, I’m breaking down 9 specific strategies online entrepreneurs can use to make $1k/month selling digital products:
1) Choose a niche that has both a crazy–high demand and is aligned with your expertise or passion
This will make it easier to create a product that resonates deeply with your audience and sells well, too. A product that’s a reflection of your passions will be fun for you to create, so you’ll actually get it done. And if it’s in a niche that actually has demand, you can rest easy knowing you’re fulfilling a real need and creating a product people will actually part with their money for.
2) Build an email list and use it to promote your digital product
I’m all for email. Your email list is an insanely valuable asset that you can use to promote your product to a targeted audience. These people have given you their email address because they’re interested in you or what have you say or offer. Don’t take that lightly–these people are the most likely to buy from you.
If you’re looking to beef up your list, you can even offer incentives, like a value-packed freebie or discount on your product.
3) Use the right social media and other platforms to promote your product
Social media platforms, such as Facebook, Instagram, TikTok and LinkedIn, can be powerful tools for promoting your digital products. Pinterest is also a fabulous for promoting blog posts or even linking directly to your digital products.
Use these platforms to share updates, offer sneak peeks, and engage with your audience on your topic.
You’ll want to hype up your product before you launch it, promote it often during your initial launch period and then be sure you continue to market it. You’ll want to make sure to bake it into your marketing strategy even if the course is evergreen. Otherwise, people either will forget about it or won’t know about it in the first place, which means your sales will stagnate after your first launch. Don’t leave money on the virtual table, gorgeous!
4) Use paid advertising to reach a wider audience
While organic methods still work, let’s not forget paid advertising. Facebook and Instagram Ads and even Pinterest Ads can help you reach a larger audience and drive traffic to your product’s sales page, or to a freebie attached to your product. Just make sure to carefully target your ads to reach the right audience, of course.
Also, you don’t have to invest loads upfront to see an ROI. Some platforms allow you to invest as little as $1 a day, so you can always start small and increase your spend as your biz budget allows.
5) Create a simple, sexy sales funnel to guide potential customers through the purchasing process
Sales funnels sound complicated, but in reality, they’re just a series of steps that lead a potential customer from awareness of your product to pressing the ‘Buy’ button. This can include things like a lead magnet, a sales page, and a follow-up email sequence.
You can create these marketing assets during your initial launch, and then automate them afterward to make your product evergreen and see sales from it all year round.
6) Throw in a juicy bonus–either yours, or someone you trust
Not seeing the traction you’d like with your digital product? Consider offering a juicy bonus that complements your product in some way. For example, if you’re selling a ‘TikTok for Newbies’ mini-course, you could add a bonus like, ‘How to Nail Your Transitions’ or ‘The Top 100 TikTok Sounds that Never Go Out of Style.’
You can also include a discount on a future purchase as a bonus. If you have several digital products already, you could offer a $25 off coupon to any other digital product in your shop as a bonus, for example. The options are endless!
7) Upsell or cross-sell related products (or services!)
Once a customer has said yes to your digital product, consider offering them additional products or services that could be of value. This can help you increase the overall value of each customer and boost your income.
8) Create bundles with your digital products
Do you have two products that pair well together or build off of each other in some way? Try offering them as a bundle, either with a special promotion or evergreen.
9) Host a shop on your website
This is an often-overlooked tactic that I think is so important to mention. Sure, you might have individual sales pages, but do you have your digital products for sale directly from your website? You can use a tool like WooCommerce or Shopify to set this up quickly & easily. This way, if someone stumbles upon you on TikTok, binges 15 of your videos and decides to hop on over to your website, they can see exactly what you have to offer. Make it easy for people to buy from you, because you never know who might be ready to say yes to one of your offers.
At the end of the day, creating a strong connection with your audience and knowing what they’re looking to buy is the most important piece of the digital product puzzle. But implementing a few of the strategies above can help you reach that coveted $1k per month mark more quickly & easily than you thought possible.