Listen. I know that the idea of mindset-shifting as a way to increase revenue may sound a little … woo-woo. But here’s the thing: how you think impacts how you…
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When you first launch your business, it can be difficult to determine which types of marketing to focus on. There are so many options! And they ALL seem appealing and…
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Real talk time: “sales funnel” is one of those terms that gets thrown around constantly in the online business world … and yet some of us aren’t 100% sure what…
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Did you know that virtual summits are incredibly effective digital lead-generation tools? These multi-person online events take some serious coordination to pull together, but the payoff is surges in traffic,…
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Many businesses are being forced to move online due to the new social distancing regulations, and those of us who already did the majority of our work online are adjusting…
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It feels downright bizarre to say this, but websites are old school. Many amazing entrepreneurs pour so much of their energy into social media, videos, and classes that our websites…
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Entrepreneurs tend to either spend WAY too much on marketing, or not enough. Creating a strategic marketing budget helps us all, whether we tend toward sinking bales of money into…
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In my humble opinion, “easy money” is a myth. As entrepreneurs, we all work our tails off for every dollar that comes in, one way or another. We may outsource…
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When it comes to services, most clients looooove the flexibility of shopping a la carte. This is understandable since they may still be exploring multiple options and unwilling to plunk…
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A not-so-well-kept secret to success is taking the leap to scale one’s business. But what does “scaling” actually mean? Is it the same thing as just growing your business? Well,…
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Ever feel like you’re stuck in the movie “Groundhog Day,” where, like Bill Murray, you’re doing the same thing for the umpteenth time, and you’re pretty sure you should be…
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Lovelies, the future is now! If you haven’t leapt into the business-expanding world of Facebook Messenger chatbots, the question is, Why not? These customer-communication tools use artificial intelligence (AI) to…
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Listen up, entrepreneurs: the act of imparting your wisdom is incredibly valuable! You’ve spent years accumulating knowledge and experience, and your clients come to you for the specific expertise knocking…
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For entrepreneurs who sell products and offerings online, affiliate programs are a truly fantastic way to boost passive income. Have your superfans do some marketing legwork for you! Reward them…
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At least half of successful entrepreneurship is getting yourself in front of the right people. You’re a total rock star at what you do, you just need to connect with…
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Let’s be real: Hiring is hard. It’s challenging enough to recruit and hire team members who will be working with you in person, but hiring virtual team members adds another…
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Many of us world-rocking, goal-crushing entrepreneurs decided to launch our businesses because we’re independently minded. We know we’re awesome at what we do, and want to do it on our…
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No modern entrepreneur sells a single offering, right? How could ANY of us make a living if we only sold one pricey, all-inclusive package? Or a single bargain offer that…
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Meetings have become a source of dread for many of us, and virtual team meetings add another layer of complexity to an already challenging business practice. But the main reason…
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Video is where it’s at right now, my lovelies. According to a recent HubSpot report, 4 of the top 6 channels that global consumers watch are social channels, and 57…
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