Building a solid reputation for your brand requires a little bit of everything, from genuine personality to excellent customer service and aesthetic appeal, but what else can you do to attract your ideal clients, grow your email lists, and make more sales?
You can create a lead magnet that encourages people to subscribe to your email list in exchange for something of value. And while this is a great way to get more subscribers with a greater chance of converting them into loyal customers who support you and your business, you need to know how to do it the right way.
So, what is the right way?
Let’s go over the 3 sure-fire ways to create a lead magnet that brings in the clients you want and need while helping you expand your list further than you thought possible.
#1. Write a Short eBook and Offer It for Free
When thinking about writing a book, you’re probably thinking about something with hundreds of pages and thousands of words, but your book doesn’t have to be nearly as long as what we’ve come to expect from a book found in Barnes & Noble.
If you have a bit of knowledge on a specific topic that others could use to their advantage, write about it in a short eBook around 2000-3000 words long. Sure, it might take a few days for you to create your title, plan out the chapters, and then write the content, but once you’ve completed the book, you can use it as a lead magnet as often as you’d like.
But how exactly does it work as a lead magnet?
Once you have a book available with tips and valuable information, you let others know. For example, you might say something along the lines of, “Don’t forget to subscribe to our mailing list for your free copy of our latest eBook!”
You’d also include the book’s name in the text to give them an idea of what it covers and how it can help them in some way. Most people LOVE getting something for free, so they’re more than willing to sign up for your mailing list if it means getting something at no cost to them.
#2. Start a Facebook Group
Don’t sleep on the power of social media! Create a Facebook group surrounding your business and brand based on what you offer to your targeted audience. Plenty of companies are already doing it, and it works out for them because then they have quick and easy access to people who are more likely to buy something from them.
While starting a Facebook group is good, you need to create a welcoming and supportive space offering valuable information to others. Your group should relate to your niche and offer tips, advice, and practical feedback to help others. If people feel supported, they’ll stick around, which is naturally good for business.
It’s easy to get people to join a Facebook group when saying something like, “Sign up for our mailing list and receive full access to our exclusive Facebook group.” The word “exclusive” will intrigue your targeted audience and get them interested enough to sign up for your mailing list, join your Facebook group, and engage with the community.
#3. Offer Free Video Tutorials
Make video tutorials showing how to do different things or use various products and then offer them in exchange for a potential client’s email address. You want to leave them in suspense with a statement like, “Want to find out more? Subscribe to our mailing list today and receive your free copy of our latest tutorials on (your niche here).”
Once again, you’re using “free” to entice people. It’s a win-win situation for everyone involved because you get their email address, and they get access to valuable information in a tutorial that isn’t readily available to the public.
If you want to create a lead magnet that will attract your ideal clients and grow your mailing list, these are the best ways to do it. When you’re offering something of value in exchange for an email address, you can expect to attract your targeted audience in no time!