Email marketing is single-handedly one of the best ways to connect with your targeted audience. I know you’re probably saying, “What about social media? Wouldn’t that be better?” And while social media provides incredible opportunities to begin marketing yourself and your business, it’s not the ONLY option.
Diversifying your marketing strategy by utilizing email marketing can help you reel in more consumers and convert them into loyal customers who want to buy from you!
People often sleep on the power of email marketing. They don’t recognize its enormous potential. If you’re one of those people, it’s time to wake up and get started.
But don’t worry. If you’re uncertain about creating an email marketing campaign that yields exceptional results, these 4 simple steps will set you up for success.
Craft the Perfect Eye-Catching Subject Lines
Before you can create the perfect content for the messages sent to your mailing list, you need to develop ideas for impressive subject lines that intrigue your audience and get them to open the email. The key is to reel them in so that they open your message, read the content, and end up on your website to put in an order.
Try these tips if you’re not sure how to write something compelling enough:
- Keep the content short and sweet – A lengthy subject line will often get cut off, leading to confusion. Make sure you’re getting to the point when creating your subject lines.
- Use words that evoke positive feelings – Skip the boring filler words and try to include more action verbs and other terms that evoke positive emotions, such as excitement and joy.
- Solve a problem in your subject line – Come up with a quick one liner that can solve a pain point for your targeted audience.
Whenever you have an idea for a subject line, jot it down. You can always tweak it before sending the email to your mailing list.
Create Messages to Announce the Latest Products or Services
Send emails to let your mailing list know of your new products or services available. It keeps them in the loop and gives them a good reason to open your message in the first place. You want to leave that element of surprise in the subject line so that when people open the email, they’re excited to find out you’re offering something they’ve wanted for a while or were waiting for you to release.
Send Out Promotional Codes and Coupons to Help Consumers Save
Be consistent about offering something special to people on your mailing list. If they don’t benefit from being on the list, they’re more likely to unsubscribe. Keep people from even considering hitting that unsubscribe button by offering exclusive promotional deals and discounts to your mailing list.
Whether it’s a 50% off code for a digital product, or even a time-limited offer for your new coaching program, consumers love saving money and getting free items, so they’re naturally going to take advantage of the offer you’re providing.
Offer Valuable Advice or Helpful Tips Your Audience Can Use
Be personable in your messages to connect better with your targeted audience. Offer advice or helpful tips they can use and appreciate. While you don’t always have to send out a discount code, it’s crucial to have something of value to offer your mailing list. Whether it’s tips, advice, ideas, or anything niche-related, you can gain loyal customers by sending relatable and valuable content to these people.
You need to use email marketing for your online business. It’s an integral part of a diverse marketing strategy that will help you gain a loyal fanbase and connect with more people.
If you’d like to increase sales, send targeted messages, and build trust between yourself and the consumers, it’s time to work on your email marketing campaign. Not sure what to say? Check out these free fill-in-the-blank emails you can use to get started and tweak to your liking.