Passive income.
Sales while you sleep.
Money flowing into your bank account daily–without having to hop on Zoom at 8 a.m. to coach clients (in full glam, of course).
If any of the above situations sound like something you’re more-than-ready to experience in your business, you’re in the right place.
Truth be told, digital products are a fantastic way to diversify your income streams and make moolah without needing to ‘show up’ live. They also have low overhead costs and even have the potential to help you reach & help more people than you ever could through private coaching or even group programs.
That said, creating a digital product can feel daunting (even if you’re done it before!).
If you’ve ever felt overwhelmed or unsure about how to create a digital product from start (read: brilliant idea that comes to you at 4 a.m.) to finish (read: Stripe notifications & money in the bank), don’t fret.
Just take a look at the below digital product creation checklist that will walk you through the process, step-by-step:
11 Steps for Creating Your Own Profitable Digital Products
1) Identify your target audience. Who are you creating this product for? What are their pain points and needs? Understanding your audience is the first step to knowing what product to create.
2) Choose a topic or theme. What topic or theme will your digital product cover? Make sure it aligns with the needs and interests of your audience that you identified in step 1.
3) Get clear on the features and benefits of the product. What will you include feature-wise? This might include video lessons, workbooks, PDFs, etc. You’ll also want to get clear on the outcome or benefit of each feature. What will each feature help your customer achieve?
4) Outline the content. What specific information or resources will your product include? What specific topics will you cover to get your customer from point A to point B? Create an outline or roadmap to help you stay organized and on track when crafting your actual content.
5) Create the content. This is it! Now’s the time to start creating your digital product. This can include writing, recording video, creating graphics, or any other tasks relevant to your specific product features.
6) Edit and polish. Once you’ve created your content, it’s important to go back and edit and polish it so it’s as high-quality as humanly possible. Does it cover every step, technique or detail it needs to? Is it easy to understand? Are you successfully (and easily) guiding your audience from point A (where they are when they first buy your product) to point B, the end result you’re promising?
7) Upload your content. Next, you’ll need to put your product ‘together.’ This might look like having your VA paste your written content into a cute Canva template, or uploading your edited videos to Thinkific, for example.
8) Create a sales page. This is the page where you’ll sell your digital product. (In case the name wasn’t obvious enough!) Make sure to include information about what’s included in the product, the benefits to the customer, and any bonuses you’re offering.
9) Prepare for your launch. There are lots of different ways to approach launching your product. (You could even pre-sell it, which means you’d skip the product creation until after you’ve sold a few spots.) That said, the easiest way to launch your digital product includes:
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- Grow your audience with content targeted to the topic, including a new freebie on the topic, a blog post or video series or lots of social media posts/videos on the topic (all with a call-to-action to join your list, of course!)
- Create hype and buzz around your launch on social media and on your email list
10) Test your tech. Before you officially launch your digital product, it’s a good idea to test all the pieces. Do the sales page ‘buy’ buttons work? Is product delivery smooth and seamless? Are there any hiccups in the buying process? Grab a few of your biz besties and ask them to go through the process and let you know of any errors, glaring or not.
11) Launch! Last, you’ll officially launch your product. Start by emailing your list (or the product’s waitlist, if you created one), then announce it on social media, too. You’ll want to keep promoting your product through your entire launch period, too.
Follow the above checklist (and bookmark it for reference!) and you’ll be well on your way to creating a successful digital product your audience devours that also majorly frees up your time and energy.
