Launching a course that people choose to invest in can open the doors to endless possibilities for you. However, it’s not just about creating the course, but also knowing what to do before launching and making it readily available to the public.
You know you have great content that you want to deliver to your targeted audience, but are you prepared for the work that goes into the pre-launch process?
Knowing what to do before you get started can set you up for success with your course, making it easier for you to sell to the ideal consumers and garner lots of interest. If you’re ready to take the next steps, check out these three things you need to do before the big launch!
#1. Build a Sales Page for the Course
The sales page for your course is like a call to action. It’s the page you want your targeted audience to visit before they agree to sign up and pay for the product you’re selling, so it needs to be good.
Creating the perfect sales page might seem complicated, but don’t overthink it.
First, think of an eye-catching headline that will gain more attention from consumers. After you’ve written your headline, discuss a few pain points that your audience is likely dealing with, and then dive into how your course can help with those issues.
You want people to see your course as a solution that will help them in some way or another. At the end of the message, include a testimonial and a call to action to encourage viewers to pay for the course and get started.
#2. Develop Your Marketing Plan
Marketing plays an integral role in the overall success of your course. If you’re not reaching enough people, you won’t make enough from the sales, ultimately leading to stress, frustration, and disappointment.
Don’t let that happen by taking the initiative to market your online course before you’re even ready to launch. There are different ways to spread the word about your upcoming course, including social media. You should post regularly on various platforms, including Instagram and Facebook, to create hype around the launch and get people more excited about what is in store for them when they sign up.
While social media is one valuable tool to use for marketing, you can also write a guest blog post on a website related to your niche and work on gathering an email list through organic leads, many of which will come from social media.
#3. Focus on Creating a Sense of Urgency
Try to include details that make signing up seem urgent to the average person. For example, you can say there are limited spots available or that your course will only be open to the public to join until a specific date and time.
If people believe they only have a limited amount of time to learn something valuable from your course, they’re more likely to sign up instead of putting it off and waiting too long to join.
If you take these steps BEFORE launching your course, you have a greater chance of making more sales, earning more profit, and gaining new followers throughout the process. When you want to launch a course to the public, it’s beneficial to build a sales page, begin the marketing process, and create a sense of urgency that makes people want to sign up for what you can offer sooner rather than later.