Would you love to make your products/offers more accessible and affordable?
Or give your business a quick cash injection?
Or even just generate new, super-hot leads for your high-ticket offers – and make actual cash in the process (vs. just forking it all over to Meta)?
Then say hello to your soon-to-be bestie: low-ticket offers.
Low-ticket offers are the ticket (see what I did there?) to sustainable sales. And better yet? You can set up any low-ticket offer so it runs on autopilot – which means you get to collect cash while living your life.
Before we dive into how to create and sell an automated, low-ticket offer step-by-step, let’s make sure we’re on the same (web) page about what a low-ticket offer is.
Here’s my short-and-sweet definition: A low-ticket offer is an affordable, high-value product or service that usually costs $97 or less. It has many benefits, including allowing you to reach a wider audience & generate sales while you snooze. They usually solve a hyper-specific problem (more on that in a minute), but can also be a “mini” version of your signature course or offer.
And they’re wildly popular. People create low-ticket offers for lots of reasons, including validating a new idea or concept or simply as a way to grow your audience and revenue at the same time. (That’s another part of the beauty of low-ticket offers: A high-quality but low-ticket offer available means you don’t need a huge audience to start making sales!)
So now we’re clear on the basics. But how exactly do you do create – and rake in money from one – in the most effective way possible? Let’s take a look.
1) Identify Your Ideal Low-Ticket Offer
This should go without saying (but I’ll say it anyway), a low-ticket offer needs to really get to the heart of a highly specific problem your audience has. (Fabulous examples include a mini-course and templates for writing a sales page or a course all about running your own Facebook ads.)
In order for your offer to work, you need to deeply understand your target audience’s pain points and needs. If you need a refresh or want to pivot with a low-ticket product, make sure you conduct market research, analyze customer feedback, and explore trends in your industry to identify a product or service that provides a quick and valuable solution.
For example, if you’re a health and wellness coach, you could create a low-ticket offer like a 7-day meal plan or a mini-course on stress management. Both of these are easy sells – especially that 7-day meal plan.
Need a few more ideas to get the wheels turning? Low-ticket products might include:
- A low-touch membership, where you provide access to exclusive content or resources for a recurring fee. Bonus? Memberships can be structured with different pricing tiers or levels of access to cater to varying customer needs–and what you want to provide at each price point!
- An ebook
- A digital product
- An online course
- Templates, scripts and other resources
- Anything else that isn’t a done-for-you, customized service or offer
- Any combination of the above (like in a bundle, which combines multiple products or services together at a discounted price)
I’ve seen lots of different low-ticket offers turn into major profit powerhouses, so as long as the idea make sense for your niche, I say go for it.
2) Price It Right
Like I mentioned, most low-ticket offers clock in at $97 or less. That said, you’ll want to think about your main goal for your low-ticket offer in order to know how to price it appropriately.
Do you want to use your low-ticket offer to pay for your ad costs? Make a sustainable baseline income every month? Or maybe turn it into your ‘main’ breadwinner?
Depending on your monetary goals, you can approach your low-ticket offer a few different ways:
- A self-liquidating (SLO) offer is designed to cover the cost of customer acquisition or advertising expenses. They are usually low-priced front-end products that act as a stepping stone towards higher-priced offers or upsells. By selling an SLO, you aim to break even or make a small profit on the initial sale, knowing that you can generate additional revenue through backend offers.
- A tripwire offer is a low-cost offer designed to convert leads into paying customers. They serve as an irresistible, low-barrier entry point into your sales funnel. The goal is to build trust, demonstrate value, and upsell customers to higher-priced offers in the future. That said, they aren’t designed to make you tons of cash right off the bat–so you’ll definitely want to keep that in mind when choosing a price.
- Down sell offers are presented to customers who have declined or abandoned a higher-priced offer. They provide an alternative, lower-priced option to encourage the customer to make a purchase. Down sell offers are often used as a way to salvage potential sales and retain customers who may have otherwise walked away. Low-ticket and down sell offers are pretty much synonymous.
- Your main offer. While turning a low-ticket offer into your main moneymaker is possible, it also tends to take more time – and larger reach. The good news is, if you create an automated low-ticket offer, you can make good money while gaining the audience you need to turn your low-ticket offer into your main offer.
3) Create Your Sales Funnel
Creating a high-value, low-ticket offer – and pricing it in a way that supports your biz goals – is only half the battle. The other half is to draw others into your low-ticket funnel so that they ultimately decide to make a purchase. And of course, you want to do this in a way that ensure the whole process to be as hands-off as possible. (Less work for you = more freedom, right?)
That said, an automated sales funnel is essential for selling your low-ticket offer on autopilot. This includes– at minimum – a compelling sales and/or checkout page dedicated to your offer (packed with persuasive, compelling copy and visuals, of course), an optional thank you page (which can include its own upsell or down sell, if you’d like), emails and/or software to deliver your offer and wildly engaging content that attracts them to your checkout page in the first place. (Keep reading for more deets on that!)
4) Drive Targeted Traffic to the Automated Funnel
If you want consistent sales, you need consistent eyeballs on your checkout or sales page. Translation? You need to drive targeted traffic to your sales funnel.
Every sales funnel has an entry point–and the way you entice customers-to-be into yours is your choice. Some sales funnels start with engaging, organic free content. Others start with paid ads. The great thing about low-ticket offers, though, is that because the price tag is so slim, more people are willing to buy straight from an ad–even if they’ve never heard of you or your business before.
Higher-priced offers, on the other hand, tend to require much more “warming up” to take a cold lead to a purchaser.
That said, if you don’t want to pour money into an ad right from the start, don’t worry. You can use other various marketing channels, like search engine optimization (SEO), social media and other content marketing to reach your potential ideal customers. Use what works for you – and experiment if you’re not sure!
5) Monitor, Optimize, and Scale
Once your automated sales funnel is up and running, it’s crucial to monitor its performance, so you can identify what you can optimize. Use analytics tools like Google Analytics or Facebook Pixel to track conversions, click-through rates, and other key metrics. Test different elements of your sales funnel to see what’s working (and what’s not), including landing page headline copy, pricing, or images, to optimize conversion rates. As you gather data and refine your approach, you can scale your advertising budget (if that’s the route you’re going) and expand your reach to new audiences.
I hope this post provided insight into why – and how – creating and selling juicy low-ticket offers on autopilot can be a game-changer for scaling your online business.