What to Do When You’re in a Creative Rut

what to do when you are in a creative rut

Do you ever feel just… stuck?

Like you want to create a new offering but you don’t know WHAT to create.

On one hand, you have all these amazing ideas for products and programs. But on other, you have no idea where to start.

Well I want to give you an easy solution for that! And it’s probably not what you’re expecting.

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My best tip for when you’re feeling stuck is…

Simplify. Focus on just one problem and one solution.

I know it seems way too easy and way too simple. But if you are anything like me, you tend to want to over-deliver. You try to put all the things you know about one particular topic into one program, and then you’re left feeling a little overwhelmed with your program (and worse, so do your clients!).

So when you find yourself stuck, or even overthinking things, do these 2 steps:

Step1: Ask yourself…what are the problems that my audience has and how can I help them solve them? 

And just do a braindump. Sit there and just write out all of the problems you can come up with, all the things your clients may come to you for, all the things you help solve.

Step 2: Pick one to solve in your next offering. 

That’s it. Just one. That could be something like a quick little training video. Or maybe you could create a planner on it. Walk them through how to solve the ONE problem they’re having.

One problem, one solution. It sounds almost too simple, but trust me, focusing on each problem individually will give your clients much better results. Not only does this allow you to create more products for them, it allows them to focus their attention on moving through (and finally solving) whatever it is they’re stuck on – one thing at a time.

Here’s an example: 

Let’s say, for instance, you are a Virtual Assistant. You’ve sat down and brainstormed. You’ve asked yourself what problems your clients have, what they come to you for help on, and what do you do for them.

And you realize that a lot of your clients want you to organize their social media calendar, figuring out what they should be posting and when.

And you know that this is a big problem for a lot of other entrepreneurs out there. It’s a must-do on their to-do list, but it’s something that takes time, and let’s face it, not everyone knows where to start or what to do.

From this one problem, you could create a low-end offer that would help them organize and figure out their social media on their own. It could be something like a planner where you give them guided questions to help them figure out what they can post throughout the month, and then they can build their plan in this planner so that at the end of it they’ll have their entire month planned out.

Or you could create templates for them that they can just edit with their own content, making creating social media posts so much easier for them.

It all depends on your audience, and what you feel would help them solve that one problem best.

But it’s so simple. You’ve created something in your zone of expertise that you know your audience needs and will love. Win-win all around!

Look, we all get there. That feeling of “what do I create next?” because there’s just sooo many ideas flowing through your brain. But instead of trying to cram all your ideas into a mega offer or trying to conquer it all at once, take a step back and simplify. Focus on one thing at a time. Help your clients achieve their dreams and their goals, one problem at a time.


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