If You’re Overwhelmed, but You Don’t Think You Can Afford to Outsource…READ THIS!

“You CAN afford to outsource” – and that’s the plain and simple truth, even if you don’t believe it yet.

When I ask for questions about outsourcing, I receive comments like:

“I can see what things might make sense to have someone do for me, however I do not yet have the cash flow sufficient to justify the expense. It seems a bit like the chicken or the egg…what do I do?”


“I am looking at outsourcing some parts of my small business, however I also have the money issue. How can you go about outsourcing when you can’t guarantee a steady income… but you need steady work?”


“Where/how does outsourcing work on a shoestring budget?”

These are totally legitimate questions….

If you don’t have the cash flow, how can you afford to hire someone?

New here? I also have the following posts to help women entrepreneurs outsource their business tasks like a boss:

And of course, you should definitely take my free quiz to find out the #1 task that you need to outsource to not only free up your time – but to give you the space to focus on revenue-generating tasks in your business.

Making it happen requires a complete mindset change…

We are all running businesses, and it really doesn’t matter how small. There are things we need to do to make that business work. There are expenses to pay and there is plenty of work to be done.

As online business owners, we often get stuck in this idea that we can do just about everything for free. I think that’s a dangerous way to think of things.

Oh yes, an online business can definitely be cheaper to get started, run and grow than a traditional brick and mortar business, but that doesn’t mean we shouldn’t make wise investments to grow our businesses.

Whether it’s purchasing equipment we need, buying a course or hiring people who can make our businesses run more smoothly – investments should be seen as something that will give us greater return in the future.

Let Me Give You a Few “Outsourcing for Profit” Examples:

– Hiring an efficient customer support person: This means you have happy customers and potential customers who will want to buy more stuff from you. You have more time to focus on business building activities.

– Hiring a graphic designer to make a logo or banner from you: This portrays a professional image that attracts more potential customers and saves you from the hours of learning and months and months of perfecting the art of graphic design.

– Hiring a programmer to customize your shopping cart: You now have an easier and more streamlined shopping process that reduces cart abandonment…turning into more sales for you.

– Hiring a bookkeeper who gives you monthly reports: Now you can stay on top of your business and where it’s going, instead of stressing out about those undocumented receipts from 6 months ago.

– Hiring a writer to write several pieces of content for you each month: Now you have lead generating materials to bring in more clients and you didn’t even have to break a sweat.

…I won’t go on and on because I know that some people reading this are saying, “Yeah, I get what you mean, but I still don’t have the money.”

If you still don’t think you have the money, go through these steps:

1. Write down all your business expenses.
2. Write down all the tasks you do on a daily, monthly and weekly basis. I mean write down EVERYTHING.

Now take a look at those business expenses.

Are you paying for advertising that doesn’t seem to be producing results?

Are you buying course after course (most of which are still unread) and still aren’t sure how to turn a profit in your business?

Make some difficult decisions and reallocate some of those wasted funds to get help in your business.

When you look at the list you created with all of your tasks, imagine if you had a job outside your home and your boss expected you to do all those things. You’d quit on the spot.

You would never take a job as the web designer, accountant, administrative assistant, customer support person, janitor…I think you get the point.

You own this business – you should be the MANAGER (eventually, you’ll want to move from manager to CEO). The manager that oversees everything and make sure that it gets done and that the business is profitable.

Of course, it may take some time for you to get to that manager status, especially if you’re working on a budget, but start making a plan to do so. Start small, but do get started.

Here’s my “getting started with outsourcing on a budget” plan:

When you wrote that list of tasks, you probably found there are a lot of little details you tend to like answering emails, making website corrections, sending your emails, etc. These are the little tasks that break up our day and make it hard to focus…and focus is really what you need to break that profit barrier.

Take a serious look at what you can afford. My advice is to hire a virtual assistant who can do a variety of administrative type tasks like answering email, loading up your autoresponder and so forth.

Most assistants today are proficient with a wide variety of business tasks and will be able to do website updates, work in your shopping cart, etc. Some even do some graphic design and programming. Get someone on board that can help you with the tasks you need help with.

Virtual assistants rates vary greatly. You can expect to pay from $20 per hour all the way up to $50 per hour or more. For your purposes where you need general help with various tasks, you can certainly find the help you need between $20-$30 per hour.

So the question isCan you afford to set aside $20-40 per week to help you refocus on the things that will build your business?

Once you do that, you’ll find you have less stress, you have more time to work on the marketing of your business and you become more profitable as a result of spending that $20 or $40. And once you experience those benefits, you can afford to get more help.

All right, no more excuses! It’s time to start creating a business you love!

But where do you find + hire a virtual assistant? Click here to get access to my list of 100+ contractors!


  1. Some really great points here! I started outsourcing for my business almost immediately, but it was more that things just took off faster than me to be able to handle everything myself! haha!

    But, since then, when I’ve tried to work on a project all by myself without outsourcing anything, I realize how much harder it is.

    I’d definitely agree with setting aside even a small budget to help complete certain tasks by outsourcing them. For many businesses, I think “time” is one of the most important factors so it’s definitely worth preserving! Even if it’s just small things. 🙂

    1. Melissa Ingold

      LOL! I agree, it’s HARD work to take a project from start to finish by yourself, which is why so many people never finish what they start.

      If you want to create the lifestyle of your dreams, you have to outsource, there’s just no getting around it, unfortunately. I’m happy to see you get that!

      Thanks for your comment Nathan, I appreciate it 🙂

  2. Note to self: A successful businesses requires more than just me.

    This is one of those “how to make money online (or offline) tips” that often is left to do last when it should be budgeted to do first. Along with documenting simple processes. Now that I think about it, that’s a good thing to outsource too.

    1. Melissa Ingold

      Exactly! We always make excuses for why we can’t outsource, “I’ll wait until I make more money” “I’ll wait until I do this first” I’ll wait until next year and then start”. But until you actually take that leap of faith and do it, you’ll never put yourself into a place where you can give yourself the opportunity to design your business around your life.

      You can’t ever get your time back. You don’t get spend the next 5 years working your fingers to the bone creating a successful business and then say, okay, I’m going to hit the rewind button now and go back and enjoy the 5 years I missed out on. There are no do overs. Don’t put yourself into a place where 5 years from now you’ll regret all the things you didn’t do when you had the chance. Life turns on a dime, so enjoy every single moment of it.

      Okay, so that was probably a little overboard for a reply, but I just feel so deeply about creating a business that allows you to love your life 🙂

      Thanks soooo much for your comment!!!

  3. It has taken me SO long to see the light with outsourcing. I love the way everything you write about generally comes back to outsourcing and building a team – it’s SO important and more important than I realised for years.

    It actually took me leaving the UK and going to Thailand to realise how much my free time matters to me! It gave me the push I needed to outsource and I’m so glad I have. I don’t work full time hours most weeks, and I have time to go and experience things instead (though I still enjoy working of course) It’s great and it’s really changed my mindset.

    1. Melissa Ingold

      WOO HOO!!! That’s me shouting in happiness for you 😀

      Ruth, I am so very happy that you have embraced outsourcing and that you are taking charge of your business and your life. You’re stepping into your power as an entrepreneur and that is a beautiful thing!

      Thank you for sharing and I can’t wait to see what you do next!!!

  4. I must admit that when I first started outsourcing my work duties I wasn’t confident if it will be worth the savings on costs. I hear all this on how great outsourcing is but if I myself didn’t see results, you can’t make me a believer. So after forcing myself to try it out I was feeling pretty good about myself because not only did I save up on costs but the output was better than expected.

Comments are closed.

I’m Melissa. I’m an entrepreneur, mom to two teens and a dog, and married to the love of my life.

I’m an outsourcing strategist for women entrepreneurs who are sick of struggling to get everything on their to-do list done while also growing their business and income. Hiring help will free up more of your time to focus on your big vision and the actual creation of your dream business. You’ll be able to earn more, reach more, and have the freedom you crave.

Obsessed with: adventure, camping, books, and essential oils.

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