5 Tasks to Outsource to a Shopify Virtual Assistant

Shopify is an absolute life-saver, am I right?

Back in the Dark Ages of the Internet, we entrepreneurs had to build our own storefronts from scratch, wrangle various payment methods, connect everything, and ensure it all ran hiccup-free.

With Shopify, we’ve got access to more than 70 payment gateways with checkouts in 50 languages, AND the ability to sell on multiple platforms including web, mobile, social, brick-and-mortar stores, and pop-up shops.

But if it’s so easy, why would anyone need a Shopify virtual assistant?

Well, because all those options mean choices, management, and oversight. It’s about a trillion times easier than it used to be, but there’s still a boatload of work to be done. So many business owners work with Shopify virtual assistants to keep their storefronts running smoothly.

Considering this route for yourself?

Fantastic! Here are 5 aspects of online shop and storefront management that you can outsource to your Shopify virtual assistant:

New here? I also have the following posts to help women entrepreneurs outsource their business tasks like a boss:

And of course, you should definitely take my free quiz to find out the #1 task that you need to outsource to not only free up your time – but to give you the space to focus on revenue-generating tasks in your business.

Have Your Shopify Virtual Assistant Handle Customer Support

The shopping and purchasing processes are pretty darned seamless, but your customers will still have questions after they’ve clicked “buy”!

Outsourcing customer support to your Shopify virtual assistant means you’ll never have to worry about tracking orders, processing refunds, replying to comments from confused customers.

Your VA can also manage feedback and ratings, especially if anything is in dispute.

As the entrepreneur you can always step in if things get too complex or contentious, but entrusting basic customer needs to your virtual assistant will save you hours every single week.

Put Your Shopify Virtual Assistant in Charge of Product Management

A huge part of keeping your Shopify storefront running smoothly is ensuring that your products and offerings are accurate, up-to-date, and available for easy purchase.

Depending on the variety of products in your storefront and your specific business model, this can include overseeing sourcing, listing creation, inventory management, fulfillment, and drop-shipping.

Your Shopify virtual assistant may need help coordinating the first few products, but once she’s up to speed, she can take over the basics of product management.

Get Your Shopify Virtual Assistant to Oversee Marketing

Marketing encompasses A LOT, and you’ll do plenty on your own to promote your offerings to your customer base. But there are aspects of marketing the products in your storefront that can and should be outsourced to your Shopify virtual assistant.

The platform offers SEO features, including customizable headlines, titles, and meta tags, which your VA can create and update for you.

Shopify has several email marketing integrations and apps that trigger “abandoned cart” alerts, as well as full integration with the major social media platforms; all fantastic workloads to assign to your VA.

You may handle some of the high-touch marketing that hits your customers directly, but your Shopify virtual assistant can be working behind the scenes!

Entrust Site Management to Your Shopify Virtual Assistant

Not all Shopify virtual assistants can handle the techy bits and troubleshooting, but many can.

Someone who specializes in this platform should be capable of addressing minor snarl-ups on the back-end quickly and easily, and if you want a VA who can handle deeper site management, be sure to ask about skills and experience when you’re interviewing.

Ask Your Shopify Virtual Assistant to Take Charge of Graphics

Selling means creating visuals, and your Shopify virtual assistant is the perfect person to handle your storefront graphics needs.

This includes sourcing photography to make the storefront feel customized, creating images for new product listings, adjusting logos, and assembling social media graphics.

Again, you may have a team member who oversees all of your imagery and branding, and she can coordinate with your VA to make sure she’s on the right track. But a skilled Shopify virtual assistant can be put in charge of most storefront graphics, trusted keep them fresh, and help your shop look engaging and fabulous.


A Shopify virtual assistant may sound like a luxury on first blush, but if your storefront is a huge part of your business, it’s really not.

Outsourcing the work that comes with managing this platform can be a game-changer for entrepreneurs!

Have you pondered hiring a virtual assistant to manage your Shopify storefront? If so I hope I’ve given you some inspiration, encouragement, and ideas for how to make it work.



I’m Melissa. I’m an entrepreneur, mom to two teens and a dog, and married to the love of my life.

I’m an outsourcing strategist for women entrepreneurs who are sick of struggling to get everything on their to-do list done while also growing their business and income. Hiring help will free up more of your time to focus on your big vision and the actual creation of your dream business. You’ll be able to earn more, reach more, and have the freedom you crave.

Obsessed with: adventure, camping, books, and essential oils.

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