You’ve probably heard the phrase, “Content is king.” It’s a phrase that rings true in the digital era where businesses have to offer high-quality, engaging content to keep their audiences interested enough to buy from them instead of the competition. But, what do you do when you need to create content, don’t have time, and aren’t very good at it? You force yourself to get good at it!
Good content will set you apart from your competition, help you get the edge you need, and make connecting with your targeted demographic easier. You know it’s important to create good content, but you don’t know how to get started.
I get it. Most people don’t realize there are dozens of ways to create content that brings positive attention and leads to more sales.
There are a few simple ways to master the art of content curation, even when your time is limited.
#1. Create a Content Strategy
Even when pressed for time, the key to creating compelling content is to have a content strategy. Contrary to what some people believe, it’s not solely about having good blog posts on your site or social media. Instead, you can benefit more from having a combination of content available for everyone to see, including:
- Blog posts – Write short, straightforward posts that touch on a specific topic while encouraging visitors to leave comments and engage in conversations.
- Photos – Take high-quality images to use as content for your business or brand. You don’t even need a special digital camera to get the job done. You’d be surprised at the quality of images you can take with an iPhone.
- Videos – Some people like to read, others prefer to watch videos. You may need writing skills to create blog posts or social media posts, but you don’t need to be the best writer to create video content. Best of all, you can post SHORT, straight-to-the-point videos on platforms like TikTok that can get tons of views.
These are a few types of content to create, but that’s not all. You can offer case studies, infographics, relatable memes, and so much more to get your point across!
#2. Schedule Your Posts
When you have dozens of other things on your to-do list, it probably feels like you’ll never have enough time to make content, whether you’re writing a post, shooting a quick video, or even taking a few snaps.
The best way to manage your time wisely is to create content in your spare time. Even if it means getting up an hour earlier and staying up an hour later for that extra time, it’s worth it!
You can create several pieces of content and then schedule them to be released on social media on specific dates at set times. It saves you from feeling like you need to create content daily when you have so many other tasks that need completing.
#3. Search for Inspiration Everywhere
When you think you’re starting to run out of things to say and concepts to deliver on social media and your site, look for inspiration in everyone and everything. Browse through hashtags, watch YouTube videos, read through niche-related blogs, and jot down anything that comes to mind.
Keep a journal full of content ideas. Write them as they come to you, even if you don’t end up using them. When you need something new and fresh to post, it will come in handy.
Creating compelling content is a must. It’s the difference between capturing attention for a few seconds and keeping someone engaged for minutes or, at times, hours on end.
While writing doesn’t come naturally to everyone, there are ways to create read-worthy content that will leave you with original, innovative content to use with the photos and videos you plan to make. Like this tool.
Your Content Writing Assistant
If you struggle with writing content or just don’t have the time to write social media posts, sales emails, YouTube video scripts, blog posts, ads, and more…here’s a tool that does all the writing for you.
I’ve been using it to generate content for:
- Blog post topic ideas
- Blog post outlines
- Blog post intro paragraphs
- Video topic ideas
- Video script outlines
- Video titles
- Video script hook and introduction
- Video Description
- Email subject lines
And the cool thing, is that you can take it for a free test drive so you can start generating content without spending a dime.
If you need any easy way to create content for your business, you’ll definitely want to check out this tool to see if it can help you.