
How to Plan Your Marketing Efforts in the Right Order
When you first launch your business, it can be difficult to determine which types of marketing to focus on. There are so many options! And

When you first launch your business, it can be difficult to determine which types of marketing to focus on. There are so many options! And

Real talk time: “sales funnel” is one of those terms that gets thrown around constantly in the online business world … and yet some of

Did you know that virtual summits are incredibly effective digital lead-generation tools? These multi-person online events take some serious coordination to pull together, but the

Many businesses are being forced to move online due to the new social distancing regulations, and those of us who already did the majority of

It feels downright bizarre to say this, but websites are old school. Many amazing entrepreneurs pour so much of their energy into social media, videos,

Entrepreneurs tend to either spend WAY too much on marketing, or not enough. Creating a strategic marketing budget helps us all, whether we tend toward

In my humble opinion, “easy money” is a myth. As entrepreneurs, we all work our tails off for every dollar that comes in, one way

When it comes to services, most clients looooove the flexibility of shopping a la carte. This is understandable since they may still be exploring multiple

If you’re hiring help for your business, the natural instinct is to look for low-cost services to save money. And I get it. Paying someone

A not-so-well-kept secret to success is taking the leap to scale one’s business. But what does “scaling” actually mean? Is it the same thing as

Lovelies, the future is now! If you haven’t leapt into the business-expanding world of Facebook Messenger chatbots, the question is, Why not? These customer-communication tools

Listen up, entrepreneurs: the act of imparting your wisdom is incredibly valuable! You’ve spent years accumulating knowledge and experience, and your clients come to you