As an entrepreneur, the bottom line is that you want your business to grow and you want to increase sales.
Plenty of people think that in order to do these things, they have to put in more time, create more products, and drive themselves to the edge of burnout.
That’s not the case!
I’m going to show you how this everyday too can help your business grow continuously, without completely overwhelming you or draining all your energy.
You send email daily, but are you UTILIZING everything that it has to offer?
Here are some benefits of email you might not be considering:
- Messages can be sent in a matter of minutes to millions of people all over the world
- Businesses can get started with email marketing for free – most email service providers offer a free starter plan like this one.
- It allows you to reach people in segments, organized by interests and demographics
- You can get results and responses INSTANTLY from your tribe
- Email can help you disseminate information about everything from product launches to new blog posts – so versatile!
With all of these benefits, there’s no doubt that email can help your business grow the way you always dreamed. Here are 5 ways email can do this:
Turning website visitors into customers
When you look at your website analytics, do you see that traffic is great but you just aren’t converting?
That’s where email marketing comes in.
Creating an opt-in for your blog and/or website allows you to build your email list steadily and continuously with minimal effort.
Once someone signs onto your list, you can build a relationship with them, cultivate their interest, and gradually lead them toward purchases.
No website, no worries
Maybe you’re just starting off and building a website is a little overwhelming.
You can STILL use email to connect with your audience on a deeper level.
Create a sign-up form where they can get the most up-to-date info from you, and link to it from your most popular social media.
Then, once you have the time and resources to build a dedicated website, you can add the sign-up form there, too!
Two simple words: brand awareness.
As a society, we tend to share information, resources, and ideas with people we trust whenever we think it is beneficial to them.
Email provides an easy sharing platform for YOU … but also for your followers!
When you send them great content and valuable offers via email, you’re making it even easier for them to forward it along to people in their networks. (Adding a call to action at the end can create more visibility and impetus for sharing.)
Pushing more traffic to your website
With the right content and links embedded in the emails you send, you can send your subscribers back to your website from their inboxes.
Doing this keeps your business at the forefront of their minds, and may help you convert that website visit into a sale.
Promotion of products and services
Nearly 75% of people check their email EVERY day, which makes it a great way to get new and urgent information from your business to their inboxes.
And since emails are sent to individuals ungoverned by algorithms, you’ve got a much better chance of actually reaching people.
Keep in mind, your subject line will be what gets them to open the email, so take your time in crafting the best possible message for that slot.
Emails don’t have to be long or complicated. In fact, most people prefer them short and sweet!
Taking an hour or two every few days to craft strategic emails can mean HUGE growth in your business, and more time for you to do the things you love!
xoxo
Melissa
