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Do You Want to Learn How to Effortlessly Write Soul-Stirring, Wallet-Opening Copy that Speaks to Your Soulmate Clients Without the Sleaze?

My “Writing to Sell! How to Create Soulful Marketing Messages that Capture Hearts & Close Sales” Project Kit Will Help You Turn Soulful Copy into Cash!

Hey there gorgeous,

Can we talk about writing copy & content for your business for a sec?

…What was that? A collective groan? And an eye-roll?

I get it.

Writing client-attracting content online can feel downright impossible.

There are so many rules, objectives and “best practices” that it can make your head spin.

Like…How in the Freakin’ World are You Supposed to Write Anything that Simultaneously…

Gets people “There’s a new episode of 90 Day Fiance!”-level excited

Sounds like you (and not a robot, an overly serious academic or somebody who’s trying way too hard)

Touches their heart & soul

Makes sales (which is the point of business, you know)

Persuades people (like what and how?)

Feels authentic and not like a bunch of hype-y, puke-inducing nonsense

Right? It’s a lot.

No wonder you want to pull your hair out (but like for real) every time you open up a blank Google Doc and see yet.another.blinking.cursor. and endless “pages” to fill!

But listen, it doesn’t matter whether…

 

You’re “not a writer” and seriously doubt your ability to string a persuasive, compelling, personality-packed sentence together

Or you desperately want to become a better copywriter and communicator, but don’t know how...

Or you’ve been writing online for years but it hasn’t led you anywhere (except straight to your couch to binge watch the latest Netflix craze because nobody’s buying or even commenting)...

Or you’re uninspired & tired because you’ve written tons of content & copy, but it’s not making you money...

…all hope is not lost.

The Key to Writing Clear, Concise and Powerfully Persuasive Client-Attracting Copy Actually Isn’t About You At All…

See, here’s the thing: I know your struggle with the blank page sucks. But writing poignant, profit-producing copy actually has very little to do with you.

It’s about your READERS.

High-converting copy requires two important components:

1) Knowing your readers on a deep, intimate level
2) And knowing how to translate that intimate knowledge into attractive, fun, dynamic copy that makes them feel seen, validated and inspired to take action.

So
if you’re missing one of those components? Then of course it’s going to be hard to write copy!

But once you learn how to…

… speak straight to the souls of your soulmate clients
… describe their problems and desires (almost) better than they do
… do it all in a way that’s engaging, compelling and actually inspires action–rather than passive admiration

…You Can Literally Sell Anything.

Seriously though: What if everything you wrote in your business made your clients-to-be feel like they were reading a compassionate love note–or a page ripped from their own diary?

 

Just imagine…

Knocking every headline you write out of the park and hooking readers immediately because they feel so deeply seen

Writing sales pages that literally speak straight to your readers’ souls–and “persuade” them to take action without anything slimy (or inauthentic)

Effortlessly turning your everyday experiences into poignant stories and content that prove to your right people you get them (and therefore, they can trust you)

Sounding “like you” in your copy–and finally knowing (and owning) your own voice

Email copy flowing from your fingertips–without copious amounts of coffee–and creating subscribers who hunger for your next email (and offer!)

Soulmate clients consistently liking, sharing, commenting on and buying from every Instagram caption, Facebook post or email blast you put out

Sounds amazing, right?

Well, those are the exact kinds of results you can expect when you truly know how to write to sell, soulfully.

You Deserve This–You Deserve to Change the World with Your Words So Start Using My “Writing to Sell! How to Create Soulful Marketing Messages that Capture Hearts & Close Sales” Project Kit.

This Step-by-Step Plan Covers: (.doc format)

  • Getting Started
    • Marketing Strategy Overview
    • Timeline & Budget
  • Section 1: Your Little Black Book of Conversion Copy Secrets
    • Step 1: Your Cadence Counts … How Will Your Write Their Song
    • Step 2: Stop Trying to Be Like Everyone Else in Your Copy… Your Voice Should Shine
    • Step 3: Open the Loop & Open Emails & Open Wallets Will Follow
  • Section 2: Write Your Sales Copy with Ease and Multiply Your Cash
    • Step 4: Curiosity Killed the Cat … but Converted Your Copy!
    • Step 5: Make Your Reader the Hero of Your Copy and Continually Sell-out Your Programs
    • Step 6: What’s Your Scannability Factor? Here’s How to Magnetize Your Efforts
    • Step 7: 3 Easy Steps for A Highly Converting Sales Page
    • Step 8: Master Your Best Headlines to Increase Your Path to Success
  • Section 3: Persuasive Social Copy That Makes Your Fans Swoon
    • Step 9: Stories Sell Hands Down, THIS Is Your Most Powerful Tool
    • Step 10: The Story Blueprint That Will Have Your Audience Dying for More
    • Step 11: Your Emotional Connection Trumps Everything Else
  • Section 4: Lean in On Your Value to Educate & Monetize Your Blog
    • Step 12: Easily Turn Readers Into Subscribers and Sales
    • Step 13: Turn Your Blog into A Lead Machine and Constantly Rake in The Dough
PLUS, You’ll Also Get All These Materials Included Inside this Kit Too!

Templates + Worksheets + Swipe Files + And More!

  • 30 Email Subject Line Swipe Files
  • Email Swipe Files Style Templates
  • Curiosity Copy Framework
  • Hero Building Copy Worksheet
  • The Story Blueprint Template
  • Conversion Copy Templates
  • Sales Email Foundation Worksheet
  • Social Posts That Sell Worksheet
  • Social Posts Call-to-Action Templates
  • 19 Copy Templates that Work
  • Sales Email Workflow
  • Blog Post Content Planning Template
  • Blog Post Formatting Worksheet
  • Emotional Connection Swipe Files
  • Your Conversion Copy Launch Pad

Task Tracking Calendar (.doc format)

This calendar is such a simple, but powerful tool with task reminders to help your assistant stay on schedule, and meet your deadlines. She can print off a copy to keep on her desk, or she can add the tasks to her calendar in Basecamp or whatever project management system you use.

Checklists to Help You & Your Virtual Assistant Stay on Track (.doc format)

  • Master Copy Checklist
  • Selling with Stories Checklist 
  • Sales Page Copy Checklist
  • Blog Formatting Checklist 
  • Lead Generation Checklist

Monthly Results Report (.pdf format)

This is a fill-in-the-blank report that your assistant can fill in at the end of every month. It will give you a snapshot of your business after the new marketing plan has been implemented, what your assistant worked on, and what else she can do to help you clear your plate. She can share achieved results, any unexpected hurdles that came up and and how she handled them, as well as any feedback she has.
Here are a Few Examples of Some of the Items You’ll Get:

Step-by-Step Marketing Plan

You can hand this step-by-step plan to your virtual assistant and she can follow the steps to help you in your business. You can edit and tweak this document with additional information your team may need, or you can even remove anything that doesn’t apply to your business.

You can even record a training video covering each of the steps in this plan that walks your VA through exactly what you need her to do to help you with this project. Then just upload to dropbox and share it with her.

Monthly Results Report

Give this fill-in-the-blank report to your assistant at the completion of your project. It will give you a snapshot of your business after the new marketing plan has been implemented, what your assistant worked on, and what else she can do to help you clear your plate. She can share achieved results, any unexpected hurdles that came up and how she handled them, as well as any feedback she has.

 Task Tracking Calendar

This calendar is such a simple, but powerful tool with task reminders to help your assistant stay on schedule, and meet your deadlines. She can print off a copy to keep on her desk, or she can add the tasks to her calendar in Basecamp or whatever project management system you use.

19 Copy Templates That Work

Use this list to help yourself quickly decide what post type to use for your blog.

Blog Post Content Planning Template

Use this worksheet to write your best blog posts.

Blog Formatting Worksheet

Use this worksheet to go through the 12 common things to include when writing blog posts.

Conversion Copy Worksheet

Use this overview to increase conversion potential in all your copy.

Curiosity Copy Framework

 Use this worksheet to increase the curiosity factor all your copy — including headlines, titles, subject lines, emails and hooks.

Email Subject Lines Swipe File Template

Use this template as a reference when brainstorming effective subject lines.

Email Swipe Files Style Templates

Use these templates to fast-track writing the following types of email by using these proven, basic structures.

Emotional Connection Swipe Files

Use these swipe files as an aid to choosing the right emotion-evoking words and phrases for your writing and headlines.

Hero Building Copy Worksheet

Use this worksheet to make this second nature in your writing.

Sales Email Foundation Worksheet 

Use this worksheet to set up a strong foundation for effective sales emails that get sales.

Sales Email Workflow

Use this worksheet to plan your optimal sales email workflows.

Social Posts Call-to-Action Templates

Use this template as a quick reference to creating effective CTAs – and be sure to add to the list as you come across ones effective in your niche.

Social Posts That Sell Worksheet

Use this worksheet to create social posts that get higher engagement.

Story Blueprint Template

Eliminate this uncomfortable feeling by using this template to create a story blueprint for your customer based on the archetypal Hero’s Journey principle.

Your Conversion Copy Launch Pad

Use this worksheet to make sure you’ve nailed every element of powerful, effective writing.

Sales Copy Checklist

Use this checklist to make sure you strengthen your sales copy to the max!

Selling with Stories Checklist

Use this checklist to maximize the stories you include in written emails, posts, and products.

Blog Formatting Checklist

Use this checklist to make sure your blog looks attractive, readable, enticing – and truly reflects your brand.

Lead Generation Checklist

Use this checklist to make sure you miss no opportunity for strong lead generation.

Master Copy Checklist

Use this checklist to ensure that every piece of copy you write is compelling and helpful to your ideal client. 

Buy the Personal Version for Only $127!
(use this within your own personal company and with your team)

Buy the Resell Version for Only $297!
(brand all the documents to your biz and sell it as your own)

Anddid you know that if you’re a coach or service provider, you can actually use this kit and get paid by your clients?

You totally can!

If you’re a coach, you can:

1) Use the kit and document your own process along the way. Meaning…make notes about your aha’s, the things that came up for you, any challenges you had, what you did, your results.

2) Create a 1:1 coaching session package or VIP day around the topic of the kit that you can sell to your clients.

3) Print out the kit docs and have your notes in front of you. Then, guide your client through the entire process, step-by-step. You can “teach” them each step, and then work through the questions with them during your session. They’ll walk away from their session with a plan they can take and apply to their business.

4) Don’t want to do live 1:1 sessions? Record a video training for each step, and then at the end of each video, give them their “homework” to work on before moving onto the next step. Then sell the course to your clients. Or post it as new content to your paid group program.

5) Or simply, use the kit during a client’s monthly 1:1 call so you have something to talk about and work on. Especially if your client doesn’t have much to say or report on. So instead of sitting there in awkward silence or cutting a call short – you’ll have something of value to provide to your client.

Now here’s the thing though…you CANNOT sell or giveaway the kit directly, because that’s just for you and your team to use within your business.

BUT…you CAN do all of the things I mentioned above.

If you’re an assistant / business manager / operations manager you can:

You can get on the phone with your client for a strategy session, and use the kit as a guide. You’ll come across as a total expert AND you’ll create an action plan for your client at the same time.

  • Print off the kit docs to have in front of you during your call.
  • Discuss each step in depth using the kit content as a guide.
  • Walk through the questions and exercises with your client, and write their answers right onto the kit pages.
  • Wrap up the call with a plan of action for how you’ll proceed and assist your client in their business.

And hey, if you or your client are not able to, or don’t have time to get on the phone – record all the information, and then send the recording and the list of info you need back from them to proceed.

Seriously…there is nothing more powerful to a biz owner than an assistant who shows initiative. We want people on our team who can take an idea and come back to us with a plan of action for how to get it done!

And I’ve made it super easy for you to do all of that with the project kit on this page…

I’ve loved Melissa since 2009 and everything she puts out is golden. These project kits are complete time savers. If you are a business owner, it has everything you need, a turnkey solution to hand over to your assistant. If you are a VA, you will WOW your client by anticipating their needs and having an organized system ready to go. Love these kits!

Lisa Wells, LisaRWells.com

Melissa Ingold is a genius! She’s taken all the work out of delegating tasks to your team with her Freedom Finder toolkits.  It’s so easy. You just open it up, answer a few questions and hand off the rest to your virtual assistant. Now an entire part of your business is handled and you’re getting reports and status updates from your team without you having to beg for them. You don’t have to understand how the entire process works and you don’t have to build out the entire process. It’s as turn-key as you can get. You’ll get more accomplished in your business, without working harder, and your assistant will be happier because you’re giving her everything she needs to be successful. It can’t get better than that. 

Deanna Maio, DelegatedtoDone.com

Buy the Personal Version for Only $127!
(use this within your own personal company and with your team)

Buy the Resell Version for Only $297!
(brand all the documents to your biz and sell it as your own)

3 Reasons Why You Need this Project Kit…

Grow Your Biz + Make Money

Now your assistant can stop wasting her time and your money working on dead-end tasks that lead you nowhere! These kits give her direction for working on real projects that will actually help you grow your business and your income.

Save Money + Boost Your ROI

Paying your assistant by the hour can really add up, especially if the tasks you assign really aren’t doing anything for your business, and your outsourcing dollars are being wasted on dead-end projects. Using this project kit will shave hours off your invoice because she won’t have to start from scratch – and she’ll be able to easily “rinse + repeat” it whenever you want – no more wasted money on tasks that don’t get results.

Save Time + Avoid Frustration

Your time is crazy valuable,  so why waste it with tons of back-and-forth emails as you try to explain to your assistant exactly what you want done. With this project kit, you don’t even need to know ‘exactly what you want done’, because she’ll have tons of templates and tools that will help her get right to work.

Frequently Asked Questions

Can I Give this Kit to My Assistant?

Can I Give this Kit to My Assistant?

Yes. You have permission to give this kit to your assistant and other team members to work on your business projects for you.

I’m Not Ready to Hire an Assistant - Can I Still Use this kit?

I’m Not Ready to Hire an Assistant – Can I Still Use this kit?

Absolutely! You can use this for your own personal use to help you fast-track a business project or task. You’ll save so much time + energy by using all the items in the kit.

By documenting your business marketing and tasks, and building your library of training content now, you’ll be in a much better position when you are ready to hire an assistant.

Are the Documents Editable or Are They Only in PDF?

Are the Documents Editable or Are They Only in PDF?

Some of the documents in this kit are editable, therefore they can be edited by you and your team. For instance, the step-by-step marketing plan is always in .doc format, and so are any email templates.

However, some of the items in the kit may be in PDF format. Generally, the only items that are in PDF format are the items that do not need customizing. For example, a flowchart would be in PDF format.

I’m a Virtual Assistant - Can I Use this Kit to Help My Clients?

I’m a Virtual Assistant – Can I Use this Kit to Help My Clients?

Yes. You have permission to use this kit to help you work on a project for your client. In fact, your clients will be impressed that you have all these amazing tools on hand to assist them with their business projects.

Using this kit will make your job so much easier + a lot more fun when you don’t have to create things from scratch (like writing all those autoresponder emails or creating a telesummit speaker kit).

Plus, this kit has the added benefit of teaching of YOU how to do something – which means, you can turn around and offer it as a new service to your clients.

Is this Private Label Rights Content (PLR)?

Is this Private Label Rights Content (PLR)?

NO. You do NOT have permission to resell this kit in any way to your customers or clients.

You can NOT give this kit away for free.

This kit is intended for internal use within your own business.

What are the Terms of Use on This Kit?

What are the “Terms of Use” for This Kit?

This kit is intended for personal business use only:

YOU CAN:

  • Use the toolkit yourself in your business.
  • Give it to your virtual assistant and other team members to work on your business projects.
  • Use the toolkit to provide services to your own paid clients.

YOU CANNOT:

  • Resell this kit in any way to your customers, clients, or members as this is not PLR.
  • Give this kit away for free.

If you have questions about these terms of use, please contact my team and ask.

Buy the Personal Version for Only $127!
(use this within your own personal company and with your team)

Buy the Resell Version for Only $297!
(brand all the documents to your biz and sell it as your own)

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